This is Blueair.

Blueair is a Swedish-made air purifier with two main selling points: it quietly cleans your air with HEPASilent filtration and looks good doing it.

In order to introduce BlueAir to the American market, I worked with a small team to expand their video campaign into the world of social and digital. I designed and animated assets for a large social and animated display ad campaign, as well as multiple expansions. We later brought new Blueair products into the social and programmatic campaign, including ads focused on segmented audiences.